David Brown - The Art of War in Business. Secrets of victories and reasons for defeats of the greatest companies in the light of strategies. Gift book bound in leather.

Rivalry in business is a clash of minds, strategies and resources. David Brown, the host of the Business Wars podcast, whose audience exceeds 4 million listeners per month, wrote a book based on the podcast materials, which instantly gained popularity, and several countries bought the rights to its publication at once. Now in Russian: on its pages, the author highlights the most striking examples of the clash of interests in business, drawing parallels with the ideas of the famous Chinese military strategist Sun Tzu, set out in his treatise "The Art of War". Summarizing the main topics of hundreds of podcast issues and the conclusions of his own research, Brown outlines the key moments of the history of companies and world-famous brands - Microsoft, Apple, McDonalds, Mattel, Ford, General Motors, H&M, Kellogg and many others representing almost all spheres of activity - from food production to computer technology, from air transportation before making musical instruments, from the "fashion" industry to dating apps, from fast food to video rental. At the same time, the book differs from the podcast in that the author was able to compare various success stories in different industries and even historical eras. The analysis of the activities of those who were behind the formation of the now familiar appearance of goods or the development of services, whether they are pioneers, authors of business ideas or their insidious, vigilant competitors, gives invaluable lessons of purposefulness, ingenuity, patience, courage and cunning, helping to create a profitable enterprise.

"The success and failure stories of commercial companies become personal stories not only for their participants, but also for all those affected by the work of these companies. The brands mentioned in this book are the cornerstones of our life. The task of this book is not just to tell some extraordinary stories, but to get to the very essence of each of the conflicts and extract all the useful lessons that can be found in it." (David Brown)